This privacy notice tells you what to expect us to do with your personal information.

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Email:
enquiries@3sixtyltd.co.uk
 

What personal information we collect
We may collect personal information in a number of different contexts.
What personal information we collect during the course of our market research studies
3 Sixty Market Research Ltd conducts market research surveys on behalf of our clients. These studies collect data for research purposes only and the information gathered is not used for marketing or sales. Unless you are specifically informed otherwise (for example by specifically consenting for your personal information to be shared with our client), the details you provide are used for aggregated analysis – that is, responses are pooled with those of other survey participants and are reported to our clients / survey sponsors anonymously.
We may collect information such as name, job title, company name, e-mail address and job title from certain public and non-public sources, such as corporate websites and third-party business contact data suppliers. We may also receive the information such as name, job title, company name, e-mail address and job title from our clients, who are usually suppliers of services looking for feedback on their products, services or industry from their customers.
When you complete an online survey, we may from time to time, collect your IP address and share this with trusted third parties. This is only used for quality checking purposes and to prevent fraud, for example, to detect bots, so that we can ensure our survey results are genuine. We never use an IP address to identify individuals.
What personal information we collect on our website
We collect information such as name, job title, company name, postal address, e-mail address and telephone number. This information may be shared through forms, e-mail or via telephone. Where personal information is collected through our website or our online services in this way, this will be clearly indicated.
We collect information about how you use our website and the device(s) you use to access our site. This includes collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process. 
We also collect information about you if you make use of any of the interactive features within our website that rely on a personalised response, or where you ask us to respond to a query you have, or add your details to one of our alert or subscription services. The information we collect is limited to the details we need to provide the specific service you have asked for. We do not collect sensitive information, such as your political or religious beliefs, ethnic background, sexual preference, health or any other sensitive information.
We do not actively seek to collect information about children aged 16 or under. 
How we use this information
Except where required by law, we use the personal data you provide for the following purposes:

• to provide market research services to our clients;

• to deliver the specific information or services you have requested;

• to enable the download of our content;

• send you newsletters and information relating to our brands and services;

• respond to your requests and feedback; and

• analyse and/or improve our services.

Under data protection law we are required to advise you on the legal basis for processing your personal data. For the most part, the processing of your personal information is based either on a) our legitimate interests related to us providing you services you have requested or otherwise your customer relationship with us, or b) your consent, where requested.

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. 

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. 

• Your right to erasure - You have the right to ask us to delete your personal information. 

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. 

• Your right to object to processing - You have the right to object to the processing of your personal data. 

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. 

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. 

If you make a request, we will respond within a reasonable timeframe, usually within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

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Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for research or archiving purposes:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

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Where we get personal information from:

• Directly from you

• Market research organisations
   

We store your personal information in accordance with legal, regulatory, financial and best-practice business requirements. Once your personal information is no longer necessary, we will securely delete/destroy your data in line with our data retention policies.

Our standard retention period for personal data relating to market research studies is 3 years.

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If you have any questions about our use of your personal data, you can get in touch using the contact details at the top of this privacy notice.

If you have any concerns  with how we’ve used your data after raising a query with us, you can also get in touch with the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

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Last updated: 11 December 2024

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