Understand awareness and familiarity with potential (and existing) guests, including recognition of company’s name, logo or defined offerings (e.g. adventure tours, luxury vacations).

Typical key elements may include; top of mind awareness, prompted awareness, market penetration (e.g. visibility/ recall), reputation and trust perceptions and global vs local penetration.

Being able to track performance over time provides in-depth intelligence, whether it be with travel advisors, preferred partners or directly with customers.

In the travel market, where competition is strong, building and maintaining strong brand awareness is crucial for standing out and influencing travellers’ decision-making processes.

Being top of mind means your company is the first choice when guests start planning their next trip. Subtle differentiators significantly influence buying decisions. Being able to identify what these are in the guests eyes is crucial for the bottom line.