Communication and concept testing is crucial for companies and a core component of market research. Focused on evaluating the effectiveness of different messages and content. Gaining feedback from guests to understand exactly how well the materials communicate your core objectives, if they are easily understood and ultimately drive the action your company desires.

Marketing teams spend large amounts of time (and money) developing new and attractive campaigns. These can look fantastic, but do they resonate with guests?

3 Sixty are experts in communication testing. We help organisations improve their marketing efforts by testing various materials, helping companies refine and optimise their content and communication strategies, to better engage with their guests.