What is the process that guests go through in order to make a booking or purchase?

Understanding the whole journey of decision making, from the initial seed of an idea (which could be a destination or a type of experience) to then researching the options available to them, to finally acting and making a booking decision, can be hugely insightful.

Defining the steps and factors that influence decision making and identifying when, and how, you can tap into each of these opportunities can give you the edge. For example, what are the different tools and channels that guests use to find out specific travel information, then ensuring your company is visible and accessible across these.